i.
Revenue without profit
Sales are up, but at the end of the month the numbers do not justify the effort. Value leaks somewhere — and the reports do not show you where.
Ecommerce consulting for online stores in Greece
Revenue is rising. Is profit lagging behind?
Growth is not luck — it is a process. I help you see your store as a system: where it makes money, where value leaks, and what changes first.
I am John Kiskipelis and I do ecommerce consulting for Greek online stores. Profitability by channel and product, product mix, pricing, marketplace strategy and cross-border. 15+ years inside Greek e-commerce, with one constant job: making brands more profitable — not just louder.
1st Skroutz Partner in Greece
Clients up to eight-figure revenue
Speaker, Balkan eCommerce Summit
MBA Instructor, CNAM
Why you are here
You are past the survival stage. But something does not add up.
The stores that find me are not fighting for their first sale. They are fighting something more insidious: they are growing, but they do not know whether they are growing in the right direction.
ii.
Moves without priority
Ads, new products, marketplaces, discounts — all at once, with no clear order. You work hard, but you do not know which of it actually pays.
iii.
A ceiling that will not break
You reached a point and stalled. The next step is not visible — and every attempt to find it alone costs time and money.
How I work
First I understand your store. Then I grow it.
I do not start from tactics. I start from the data — because the right move depends on where you actually are, not on what is fashionable.
01
Diagnosis
I map how your e-commerce works today — from profitability by channel and product, through to where time, cost and performance are lost. A clear picture, from data, with nothing dressed up.
02
Priorities
I filter which moves carry real value and which merely keep you busy. Product mix, pricing, channels — we set the order that makes sense for your brand, not a generic playbook.
03
Growth under control
From marketplace strategy through to last mile and expansion into new markets — we build growth that stays profitable as it scales. With a plan you can execute yourself, or together with my team.
Results
The method, in numbers.
A few examples from brands I have worked with — with public, verifiable results.
Skroutz Growth
New Cult
+33.84 %
revenue growth in 3 months on Skroutz Marketplace
Through a restructure of the Skroutz strategy: +2,311% from advertising, +337% from the growth tools. Not more budget — better use of it.
Omnichannel
Christou 1910
20 %
of total annual revenue from online, in under 3 years
From awareness to a full online channel: targeted advertising, influencer marketing, marketplaces, affiliate and marketing automation — worked as one system.
International
Fitone
+45.7 %
YoY revenue in 3 months, cross-border
A cross-border model shipping from Bulgaria directly into the Greek market. +41% AOV, and 86% of revenue came from Skroutz promotional tools.
Enterprise
Category leader · eight-figure revenue
up to ~25M
consulting for a brand of this size
I work with brands across the whole range — from two million to eight-figure revenue. Size changes the complexity, not the method.
About me
No move without data.
I am an e-commerce consultant based in Athens and Thessaloniki with 15+ years inside Greek and international e-commerce. I founded UpCommerce — the first agency to become a Skroutz Partner — and I have worked with brands in fashion, gaming, pharmaceuticals, FMCG and other sectors.
My job is not to run you another campaign. It is to tell you, with data, where you win, where you lose, and what the right next move is — before you spend another euro on chance.
Awarded ConsultantAwarded for revenue growth
1st Skroutz PartnerIn the Greek market
MBA InstructorRené Descartes College (CNAM)
GrowthMentorMentor to founders & brands
SpeakerBalkan eCommerce Summit, CX Ninjas
Co-foundereCommerce Learning Hub
Let us find where your profit is hiding.
A first conversation, no commitment. You show me where you are, I tell you whether and how I can help.
Book a call →30 minutes · online · free
Frequently Asked Questions
FAQ
John Kiskipelis provides ecommerce consulting to Greek online stores, based in Athens and Thessaloniki with 15+ years in Greek e-commerce. The work focuses on profitability by channel and product, product mix, pricing, marketplace strategy and cross-border growth.
There is no standard package — it depends on where the store is stuck. In practice the work moves around profitability by channel and product, product mix and pricing, marketplace strategy and Skroutz, last mile and delivery costs, and expansion into new markets. I start from your store's data and we decide what changes first.
Stores of any size. What changes is not whether you can start, but the scope: it can be a single hour of consulting on one specific question — pricing, a channel, a marketplace decision — or a full diagnosis and planning project, or an ongoing monthly engagement. Clients go up to eight-figure annual revenue.
The first 30-minute conversation is free and without commitment. Consulting starts at €200 for one hour on a specific question. For a full diagnosis and plan, or for an ongoing monthly engagement, the cost is set by the scope.
Yes. UpCommerce is the first certified Growth Skroutz Expert agency in Greece. The consulting covers marketplace strategy, while full management of advertising and growth tools on Skroutz is offered as a separate service. An indicative result: +33.84% Skroutz revenue in 3 months for New Cult.
Yes. Beyond the Greek market, the work covers cross-border expansion into new markets — from channel strategy through to last mile and delivery costs.
