01
Localization
Whether your content and UX read as local rather than translated. Tone, product naming, sizing conventions, the things a Greek buyer notices in three seconds and cannot name.
Home › The Gateway to Greece › Greek Market Entry Audit
One-off · readiness assessment
Five answers before you spend the first euro.
The Greek Market Entry Audit checks whether your brand is ready for Greece — across localization, compliance, business model, payments and delivery, and the advertising landscape. It ends in a report with actions, while every decision is still cheap to change.
What we assess
The five areas
A launch rarely fails on strategy. It fails on a courier nobody questioned, a payment method nobody offered, or a legal detail nobody read.
02
Compliance
Greek and EU legal frameworks that apply to selling here: terms, right of withdrawal, consumer disclosures, invoicing. Cheap to get right now, expensive to fix after a complaint.
03
Business model & pricing
Whether your pricing and operating model survive contact with local market standards. Margin after local delivery cost and returns is often a different number than you modelled.
04
Payments & delivery
Greek buying habits are specific. Cash on delivery is still in use, courier choice affects conversion, and delivery expectations differ from Germany or the UK. This is where launches quietly fail.
05
Advertising landscape
Who is already bidding in your category, what it costs, and where the gaps are — across Google, social media and Skroutz.
What you get at the end
Findings by area
What we found across the five areas, with evidence from your own setup and from the Greek market.
Prioritisation
What has to be fixed before launch, what can follow, and what is not worth doing at all.
Actions, not observations
Every finding comes with the specific decision or change that resolves it.
Yours, whatever you decide
The report stays with you. You can execute it with your own team, your existing agency, or with us.
The process
How it works
Once we have access to the data, the report is in your hands in around 15 days.
1
30' intro callYou tell us where you sell today and what Greece is meant to become for you.
2
Calls with your teamWe speak to whoever owns each piece — marketing, operations, finance, legal.
3
ResearchYour setup, the Greek market, your category and the competitors already bidding in it.
4
Report & walkthroughWe hand it over and go through it with you, line by line.
Afterwards
The report is yours
You can execute it with your own team or with your existing agency. If you want us to run it, the Hybrid Entry Model takes over from the findings of the audit — Google, social media and Skroutz together.
Frequently asked questions
What is the Greek Market Entry Audit?
It is a one-off readiness assessment for international brands selling into Greece, across five areas: localization, compliance, business model and pricing, payments and delivery, and the advertising landscape. It is done through calls with your team and research, and ends in a report with prioritised actions.
What does the report include?
Findings across the five areas with evidence, prioritisation of what has to be fixed before launch and what can follow, and for each finding the specific decision that resolves it.
Do we need a Greek entity or a local warehouse?
Not necessarily. Fitone sells into the Greek market shipping cross-border from Bulgaria. Whether a local setup pays off in your case is one of the questions the audit answers.
We already sell in Greece but it is not working. Is this still relevant?
Yes, and often more so. The audit is equally useful for diagnosing a launch that underperformed as for preparing one that has not happened yet — the five areas are the same, and the failure is usually in one of them.
What happens after the audit?
You decide. If you want execution, the Hybrid Entry Model runs Google, social media and Skroutz together, starting from the findings of the audit.
How long does it take?
There is no fixed duration — it depends on how quickly we get access to the data and on the scope of the store. In practice, around 15 days.
Who does the work?
Our team in Greece — Athens and Thessaloniki. You are not handed to a local partner agency.
