01
It is small, and mistakes are expensive
Greece is a market you can cover — and a market where a bad launch is visible immediately. There is little room to test your way out of a wrong start.
Home › The Gateway to Greece
For international brands
Entering Greece? The biggest channel is one your agency has never run.
We take international brands into the Greek market — readiness first, then execution across Google, social media and Skroutz. Based in Athens and Thessaloniki, and the first certified Skroutz Partner Agency in Greece.
Why Greece is not like your other markets
Three things that decide a launch
02
Local habits decide the outcome
Cash on delivery is still alive. Courier choice affects conversion. Payment methods and delivery expectations do not match what works in Germany or the UK.
03
One channel dominates purchase intent
Skroutz is Greece's largest marketplace and, for many categories, the first place a Greek buyer looks. It has its own advertising system, its own fulfilment network and its own ranking logic.
The channel most agencies skip
Skroutz is not a price comparison site. It is where a large share of Greek online purchases begins and, in many categories, ends. It has its own ads, its own fulfilment and its own ranking rules — and none of it behaves like Google Shopping.
Most international agencies do not run it
Not out of neglect. They have never had to, so the expertise does not exist inside the team. The channel is left switched off, or switched on badly.
We were the first agency certified on it
UpCommerce was the first agency in Greece certified by Skroutz to manage third-party accounts. It is the channel we know best, because we were there before anyone treated it seriously.
The offering
Two services
One tells you whether you are ready. The other takes you in. Most brands start with the first, but they are independent — you can begin with either.
Greek Market Entry Audit
One-off
A readiness check before you spend the first euro. Five areas: localization, compliance, business model and pricing, payments and delivery, and the advertising landscape. It ends in a report with actions.
See the Market Entry Audit →The Hybrid Entry Model
Monthly
Execution across Google, social media and Skroutz together, with a dedicated account manager and a monthly strategic review with John Kiskipelis. Three levels: HEM I, II and III.
See the Hybrid Entry Model →Proof
Case studies
Fitone is the model working end to end: an international brand selling into Greece without a local warehouse, where the majority of revenue came from the channel most agencies never touch.
Who runs it
A team in Greece, not a partner network
Your account is run by a dedicated account manager from our team, with a monthly strategic review with John Kiskipelis, founder of UpCommerce. Two offices, Athens and Thessaloniki. You are not handed off to a local partner.
Frequently asked questions
What is the Gateway to Greece?
It is UpCommerce's offering for international brands selling into Greece. It consists of two services: the Greek Market Entry Audit, a one-off readiness assessment, and the Hybrid Entry Model, ongoing multi-channel execution across Google, social media and Skroutz.
Why does Skroutz matter for entering Greece?
Skroutz is Greece's largest marketplace and, in many categories, where the purchase decision is actually made. It runs on its own advertising system, fulfilment network and ranking logic, none of which work like Google Shopping. Most international agencies do not manage it, because they have never had to.
Do you work with brands that have no presence in Greece yet?
Yes. That is the most common starting point. The Market Entry Audit is designed for exactly that moment — before the first euro is spent, while every decision is still reversible.
Do we need a Greek entity or a local warehouse?
Not necessarily. Fitone sells into the Greek market shipping cross-border from Bulgaria. Whether a local setup pays off is one of the questions the Market Entry Audit answers for your specific case.
Who runs the work day to day?
A dedicated account manager from our team in Greece, with a monthly strategic review with John Kiskipelis. You are not handed to a partner agency.
Am I locked into a long contract?
No. For a brand testing a new market, a lock-in would be the wrong way to start. Monthly basis — and 85% of our clients stay because they want to.
