Digital marketing agency · Athens & Thessaloniki
A digital marketing agency that measures its work in customers and sales — not impressions
UpCommerce is a digital marketing agency with offices in Athens and Thessaloniki, Greece. We run Google & social media ads, Skroutz, SEO, email marketing, social media management and automation for any business that sells or finds customers online — online stores, services, B2B, tourism, healthcare, retail with physical stores. Since 2020, with 30+ active clients and €2M+ in annual advertising budget under management.
What a digital marketing agency does
Plans, runs and measures the advertising — and answers for the result
A digital marketing agency takes over a business’s online presence: advertising on Google and social media, presence on marketplaces, email, content and measurement. The difference between agencies is not the list of services — it is what they count as success. For us it is whatever counts for your business: sales for an online store, leads for a B2B company, bookings for a hotel, appointments for a clinic — and what was left after the advertising was paid.
Google, Meta, TikTok, Skroutz, email. Not “the channel we know” — the channel that performs for your business, with the budget moving to where it returns.
Your account has one account manager who knows it inside out. You ask and you get the answer from the person who has it — not a ticket.
The monthly review does not stop at ROAS or clicks. It goes down to the number we agreed counts: sales, leads, bookings, cost per new customer.
Digital marketing from A to Z
Every digital marketing channel — and the page that explains it
Whatever you are looking for — Google Ads, social media advertising, SEO, email marketing, Skroutz — there is a specific service and a specific page. Below is the full picture of digital marketing for any business, as we do it, with the links where they belong.
Performance marketing: Google Ads & Meta Ads
Advertising on Google (Search, Shopping, Performance Max, YouTube) and on social media (Meta, TikTok, Pinterest, LinkedIn) is the backbone of performance marketing for any business that wants customers from the internet.
Skroutz & marketplace marketing
For Greek online stores, Skroutz is often the first channel that performs, not the last. Skroutz Growth takes over ads, deals and price optimizer — and the NewCult case study shows what happens when the budget is split by the return of each tool.
SEO & organic traffic
SEO does not replace advertising — it complements it, and needs 4-6 months to be measured. It is offered as one of the nine additional services, together with copywriting for pages that are read by people and by search engines alike.
Email marketing & marketing automation
Email is one of the cheapest channels a business has — repeat purchase for an online store, follow-up for leads and bookings — as long as it is not one newsletter a week to everyone. Email marketing and automations (abandoned cart, welcome, repurchase) belong to the additional services; Rose Poupée ran them together with advertising, as one system.
Social media management, influencer & video marketing
Organic presence on social, influencer partnerships and video content are different jobs from advertising — and we take them on separately, through the same additional services. Christou 1910 built its online channel with influencer marketing as well.
Digital marketing for services, B2B and businesses without an e-shop
Restaurants, clinics, hotels, law and accounting firms, B2B, retail with physical stores: they advertise online for leads, bookings, appointments and visits — not for a cart. For them there is Bespoke DMS — same team, different goal.
Profitability, analytics & measurement
Before any campaign, the question is whether the business can afford the advertising: what a new customer is worth, what margin there is, where the loss begins. For online stores there is also a tool: the E-commerce Profitability Audit answers it across six areas.
Digital marketing strategy & consulting
If you need direction rather than hands, consulting is a different job — and at UpCommerce it is done personally by John Kiskipelis, as a digital marketing consultant and ecommerce consultant. Start with the guide on how to choose an ecommerce consultant.
Entering the Greek market from abroad
For international brands, digital marketing in Greece starts with a check: first the Greek Market Entry Audit, then Gateway to Greece or the Hybrid Entry Model for selling without a Greek company — as Fitone did.
Skroutz Growth
Full management of your presence on Skroutz: ads, deals, price optimizer. We are a Skroutz Partner Agency — the first one certified in the country.
Skroutz Growth →Growth Partner Program
Google & social media ads with a dedicated account manager, in three levels of cadence — Blue, Silver, Elite — and a monthly strategic review.
Growth Partner Program →E-commerce Profitability Audit
Before you spend another euro: where the profit leaks, across six areas, with a report that is handed over and executed by whoever you choose.
Profitability Audit →Bespoke DMS
The program for those who advertise online without selling from a cart: leads, bookings, appointments, store visits. Google, Meta, LinkedIn — with the logic of cost per new customer.
Bespoke DMS →Additional services
SEO, email marketing and automations, copywriting, social media management, influencer and video marketing, personal branding, hiring support — on their own or combined, for online stores and for any other business.
The nine services →Gateway to Greece
Entry into the Greek market without a Greek company: readiness audit first, execution on Google, social and Skroutz after.
Gateway to Greece →Hybrid Entry Model
The model behind the Fitone case study: selling in Greece with cross-border shipping and no local setup.
Hybrid Entry Model →How a new account starts
Before any campaign opens, we look at the numbers: margins per product or service, the value of a new customer, what has and has not performed so far. Budget is not the first question — it is the third.
Not everything at once. We start from the channel with the highest certainty of return for your business — for an online store often Skroutz, for a service usually Google Search — and build from there.
The account is checked two or three times a week, or daily, depending on the program. The cadence is agreed up front and never changes silently.
Every month: what was spent, what it brought — sales, leads, bookings — and what was left. If a channel does not hold up in the numbers, we say so first — before you see it from your accountant.
Results
Numbers with client names
Figures as reported by the clients, for the period described in each case study. All case studies →
Athens & Thessaloniki
Two offices, one team
Glyfada for Attica, Thessaloniki for the north, online for all of Greece and abroad. Six people, all with names — meet them →
Looking for a consultant rather than an agency? John Kiskipelis, founder of UpCommerce, works as a digital marketing consultant — a separate engagement, with no execution by the team. See his page →
Frequently asked questions about the digital marketing agency
What does a digital marketing agency do?
It takes over a business’s online presence end to end: channel strategy, advertising on Google and social media, presence on marketplaces such as Skroutz, email marketing, content and measurement. UpCommerce does this for any business that sells or finds customers online — from online stores to services, B2B and retail.
How much does working with a digital marketing agency cost?
It depends on scope and cadence. We work on a monthly fee set by the channels and the level of monitoring, while the advertising budget is separate and paid by you directly to the platforms. In the 30-minute intro call we see what you need and you get a specific proposal, with no commitment.
How long until results show?
In advertising, the first data arrives in 2-4 weeks and the picture settles in 2-3 months. SEO needs 4-6 months to be measured properly. Our case studies always state the time frame next to the number — NewCult, for example, grew its Skroutz revenue by 33.84% within three months.
Do you work with businesses that have no online store?
Yes, through Bespoke DMS — a program for businesses that advertise online without selling through an e-shop: leads, bookings, visits to a physical store. The team and the tools are the same; the goal changes.
Are you in Athens or Thessaloniki?
Both: Glyfada and Thessaloniki. Most partnerships run online, with in-person meetings whenever needed — and we work with clients across Greece and with brands from abroad entering the Greek market.
How do I choose a digital marketing agency?
Ask for three things: case studies with a client name, a number and a time frame; who exactly will work on your account; and how success is measured. If the answer is impressions or clicks instead of sales, leads or bookings, keep looking.
What is the difference between an agency and a digital marketing consultant?
The agency executes: it runs the accounts daily, with a team. The consultant advises: strategy, priorities and review of the work being done — by you, by an in-house team or by an agency. At UpCommerce the two are separate: the agency is a team of six, while consulting is done personally by John Kiskipelis, as an independent engagement.
