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Marketplaces · Skroutz, Shopflix, TikTok Shop, international
Marketplace management: every channel with its own feed, its own economics
UpCommerce manages marketplaces for online stores and brands in Greece — Skroutz, Shopflix, TikTok Shop, and international marketplaces for those selling across borders. Product feed, advertising inside each platform, pricing and commissions, and a report that shows what you actually earn on each channel — not only what you sell.
What marketplace management is
A marketplace is not one more advertising channel — it is a second store
When you list your products on a marketplace, you open a store with its own rules: its own listing, its own ads, its own commission, its own shipping and returns. Marketplace management is running that second store with the same seriousness you run your own online store.
Categories, titles, attributes, images, availability — the way each platform wants them, not the way they are on your site. A product in the wrong category or with missing attributes does not show, however good it is.
Every marketplace has its own ad system — Skroutz Ads, TikTok Shop ads, the ads of each foreign marketplace — with its own auction and its own data. We work it like Google: product selection, bidding, measurement per SKU.
Sales commission, payment fee, shipping, returns, ad cost. The same order leaves a different profit on your store, on Skroutz and on Shopflix. We measure it per channel, because otherwise revenue rises and profit hides.
Which marketplaces
Which marketplaces we work and what each one needs
It is not worth being on all of them. Each marketplace has its own audience, its own product categories that sell well, and its own cost. Below, the channels we work and what each one means for a Greek online store or brand.
Skroutz
Greece’s largest marketplace and the one worth setting up properly. Listing, Skroutz Ads, Price Optimizer, Deals, Fulfilled by Skroutz — we were the first agency in the country certified as a Skroutz Partner. Step by step: how to sell on Skroutz → Skroutz Ads → · Skroutz Growth →
Shopflix
The marketplace of the Public group, with its own audience and its own commission per category. A different listing, a different commission per category, and its own promotions — worth it for stores with products that match its audience.
TikTok Shop
TikTok Shop opened in Greece in June 2026: buying inside the video, with creators promoting products on commission. A new channel that few run properly yet, suited to products that show well — beauty, home, gadgets, kids. It needs a feed, content and rules for creators. TikTok Shop in Greece →
International marketplaces
For stores and brands that want to sell outside Greece: listing, advertising inside each platform and strategy per country. VAT and logistics you settle with your accountant and carrier — we set up the channel and the advertising. For the strategy before anything else: ecommerce consulting →
Google Shopping
Not a marketplace, but it works with the same feed logic: the user sees product, price and store before the click. The feed you build for Merchant Center is the base for the other channels too. Google Ads for online stores →
Marketplaces for international brands entering Greece
For a foreign brand, Skroutz is where the Greek customer compares — with or without a Greek company. Start from the Gateway to Greece → and the Hybrid Entry Model →
How we work an online store’s marketplaces
Before a product goes up, we calculate what it leaves after commission, shipping and advertising. A channel that leaves no profit in a category does not open for that category — even if “everyone is there”.
One central feed from your store, with variations for each marketplace: categories, attributes, titles, images, availability and delivery times as each one requires. Disapprovals checked every week.
Skroutz Ads, Price Optimizer and Deals on Skroutz; promotions on Shopflix; creators and ads on TikTok Shop; the ads of each international marketplace. Each channel with its own budget and its own cost-per-order target.
Every month, per marketplace: orders, revenue, commissions, shipping, returns, advertising, and what was left. Budget and attention go to the channel that leaves the most — and your account manager explains why.
Profit per channel
What you earn on each marketplace — the calculation most stores are missing
Marketplaces bring revenue easily; profit is another story. The same order can leave twice the profit on your own store compared with a marketplace, or the reverse if the marketplace brings a customer who would never have found you. The point is to know — per channel, per category.
Sales commission per category, payment fee, subscriptions. They differ per platform and they change — we keep them up to date in the margin calculation of every product.
Who pays the shipping, what happens with a return, how many parcels come back undelivered. On marketplaces these costs are often larger than the commission — and rarely visible in the dashboard.
If you sell cheaper on the marketplace than on your own site, you move your customers to where you pay commission. Pricing per channel is a decision, not a symptom. How profit per order is calculated: online store profitability → — and the Profitability Audit → has its own marketplace section.
Results
Marketplaces with client numbers
The clients' own numbers, for the period each case study describes. All case studies →
Skroutz Growth
Full management of your presence on Skroutz — ads, growth tools, data strategy — by certified Skroutz Experts.
Skroutz Growth →E-commerce Profitability Audit
Where the store loses profit, across six areas — one of them is marketplaces. Written report in about 15 days.
Profitability Audit →Google Ads for online stores
Shopping and Search with the same feed that powers the marketplaces.
Google Ads →Gateway to Greece
For international brands: entering the Greek market through Skroutz, Google and social.
Gateway to Greece →Marketplace strategy
Which marketplace is worth being on? The answer is rarely “all of them”
The team sets up and runs the channels every day — feed, ads, reporting. There are six of us, with offices in Glyfada and Thessaloniki. Meet the team →
If your question is strategic — which channels, at what pricing, whether abroad is worth it, how Skroutz affects the margin of the whole business — John Kiskipelis answers it in a separate consulting engagement. Ecommerce consulting →
Frequently asked questions about marketplace management
What does marketplace management include?
Choosing the channels that leave profit for your products, the feed and listing as each platform requires, advertising and promotional tools inside each marketplace, monitoring of prices, availability and disapprovals, and a monthly report per channel that shows profit — not only revenue.
Which marketplaces exist in Greece?
The main ones for a Greek online store are Skroutz, Shopflix and, since June 2026, TikTok Shop. There are also vertical marketplaces per industry. For sales abroad, the marketplaces of each country. Which one is worth it for you depends on your category and margin, not on the platform’s size.
Is it worth selling on a marketplace if I already have an online store?
Usually yes, for specific categories — not for the whole catalogue. The marketplace brings customers who would not have found you and costs commission. If commission and shipping eat the margin of a category, that category stays on your store. The calculation is done before the first product goes up.
How much does marketplace management cost?
The agency’s fee is monthly and depends on the number of channels and the cadence of monitoring. Commissions and advertising budget are paid by you directly to each platform. After the 30-minute intro call you receive a written proposal with the channels and what is included.
Can I have a different price on the marketplace and on my store?
Technically yes, on most channels. Whether you should is another question: a lower price on the marketplace sends your own customers to where you pay commission, while a higher one may take you out of the comparison. Pricing per channel is decided on margin and on each platform’s terms.
What about shipping and returns on marketplaces?
Each platform has its own rules on who pays shipping, how returns work and what happens with undelivered parcels. We put them into the margin calculation from the start, because they are often a bigger cost than the commission — and we measure undelivered parcels and returns per channel every month.
Is TikTok Shop for me?
It suits products that show well on video and are bought on impulse: beauty, home, gadgets, kids, affordable fashion. It needs content and creators, not only a feed. If you sell specialised or expensive products that are researched before purchase, Skroutz and Google Shopping perform better.
I sell on an international marketplace — can you help?
Yes, on the channel side: listing, product content, advertising inside the platform, strategy per country, and the decision whether and where it is worth selling. VAT, customs and storage you settle with your accountant and carrier — we tell you what to ask them for.
