FAQ — UpCommerce
What does UpCommerce do? UpCommerce is an e-commerce agency that handles execution: from performance marketing and social media to marketplace management, influencer marketing, and eshop development. We were the first agency to become a Skroutz Partner in Greece. If you’re looking for strategic direction before execution, that’s covered by John Kiskipelis’s e-commerce consulting.
What services do you offer? We offer performance marketing (Google, Meta), social media management, influencer marketing, marketplace management and growth (Skroutz), eshop design and development, as well as team training and support. We take on either individual services or full-scope management, depending on your needs.
What size of online stores do you work with? We work with brands that have a serious intent to grow — from scaling eshops to companies with eight-figure revenue. What matters to us isn’t your current size so much as your willingness to invest in structured, measurable growth.
How do you charge for your services? We work on a monthly retainer, shaped by the scope of services and your goals. The exact structure is set after the first conversation, once it’s clear what your brand needs.
How quickly will we see results? First data appears within the first few weeks, but meaningful growth is built over months. We work with clear targets on KPIs such as ROAS, conversion rate, and AOV, and we adjust the strategy based on results.
How and how often are we updated on progress? You receive a detailed report once a month, covering results, KPIs, and next steps. This gives you a clear picture of performance and direction in every cycle of the engagement.
Do you work with my industry? We’ve worked with brands in fashion, gaming, pharmaceuticals, FMCG, and other sectors. Experience across different industries means we bring proven practices, adapted to the specifics of yours.
What makes you different from other agencies? We were the first agency to become a Skroutz Partner, with proven results — such as a +33.84% revenue increase for New Cult in three months. Beyond execution, we have access to strategy-level consulting, which means actions aren’t taken blindly but based on profitability data.
Do you handle only management or also strategy? We handle both. For clients who first need a clear strategic picture — where they win, where they lose, what to do first — there’s the separate e-commerce consulting. For clients who know what they want and need execution, the UpCommerce team takes over.
How do we start working together? We start with a first conversation where we understand your brand, goals, and current situation. From there, we propose the engagement model that fits your needs.
Is it worth joining a marketplace?
It depends on your profit margins, not on your turnover. A marketplace provides a ready-made audience and infrastructure, but it keeps a piece of every sale. If you haven’t worked your numbers in depth, the turnover you earn there can eat into your profit instead of building it.
Which is better, Skroutz or my own eshop?
It’s not “either – or”. Skroutz gives access to buyers with high purchase intent, but you pay per click or sale and the customer belongs to the platform. Your own eshop is slower and more expensive to acquire a customer, but there you build a brand, data and repeat purchases that belong to you. For most eshops with substantial turnover, the correct answer is “both, with a clear role”.
Why can an eshop lose profit in a marketplace?
Because a product with a low profit margin, within a marketplace that keeps commission and presses prices through competition and discounts, can easily turn out to be loss-making — even when the turnover seems healthy. The marketplace is a channel, not a strategy; whether it is worth it is judged product by product based on the actual margin after bookings.
Why do consumers prefer marketplaces?
The main reason is security, as there is an “intermediary” and they do not have to trust an unknown eshop. Then there is variety (thousands of products in one place) and user experience (UI/UX, many options in last mile and payments).