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TikTok Shop · available in Greece since June 2026
TikTok Shop in Greece: the purchase happens inside the video
TikTok Shop is the marketplace inside TikTok: the user watches a video or a live, taps the product and buys without leaving the app. It has been operating in Greece since June 2026, and it is a channel with its own catalogue, its own creators selling on commission, its own ads and its own economics. UpCommerce sets it up and runs it as one more marketplace — for Greek stores and for international brands selling into Greece — with the same profit-per-order calculation it applies to Skroutz.
What TikTok Shop is
Not advertising on TikTok — a store inside TikTok
Until now TikTok sent the user to your store. With TikTok Shop the purchase completes inside the app: the product is pinned to the video, the cart and the payment are TikTok’s, and the order reaches you for shipping. Three things make it different from every other channel.
On Skroutz and Google the customer searches. On TikTok they scroll, see someone using the product, and buy within a minute. It works for products that show well and impress — not for those that need research.
Any creator can pin your product to their videos and earn a share of every sale they bring. You do not pay for the video; you pay for the order. In mature markets, a large share of sales comes from there.
Products go up in TikTok’s Seller Center with its own requirements for images, titles and categories. Ads for the Shop run through TikTok Ads Manager and target the purchase inside the app directly.
Which products
Which products TikTok Shop works for — and which it does not
TikTok Shop is not for everyone, and saying so from the start saves months. The criteria are four: it shows well on video, it is bought without much thought, it has margin for commission and creator, and it ships easily.
Beauty and personal care
One of the categories with the largest presence on TikTok Shop internationally. Before and after, application on video, creators trying it in front of the camera.
Home, kitchen, gadgets
Products that solve a problem within ten seconds of video. Whatever “I did not know I needed it” sells here.
Kids, toys, pets
Categories with emotion and demonstration, where the creator is a parent or an owner and the video is their everyday life.
Affordable fashion and accessories
Try-on videos, outfits, “how I wore it”. It works when the price allows a purchase without much thought and returns are simple.
What does not work
Expensive or technical products that need comparison and research, low-margin products that cannot carry commission and a creator’s share, bulky or fragile items that ship badly. For those, Skroutz and Google Shopping perform better.
If you are not sure
We look at it in the intro call with your products and your margin — and if the answer is “not yet”, we will say so. For the whole channel mix: marketplace management →
What you need to open a TikTok Shop in Greece
Registration in TikTok Shop Seller Center with the business details, identity verification and a bank account for settlements. Approval usually takes a few days with the right documents the first time.
Products go up with TikTok’s requirements: images in specific ratios, titles, categories, variants, stock synced with the store. A rejected catalogue is one of the most common reasons a Shop “does not start”.
Your own videos and lives, and a creator programme: commission, samples, rules. A Shop without video is a catalogue nobody sees.
TikTok has its own shipping times and return rules that count towards the store’s rating. They are set up before the first order, along with who answers the app’s messages.
How we work TikTok Shop
Which products, at what margin after commission, creator share and shipping, and at what price relative to the store and Skroutz. If it does not add up, it does not open.
Account, documents, a catalogue to the platform’s requirements, stock sync, shipping rules. Once, properly.
Selecting and coordinating creators by their audience, a plan for videos and lives, and ads for the Shop once organic shows which products can carry budget. Video production by the team as a separate service. Social media & ads →
Every month: orders, revenue, commissions, creator shares, returns, advertising, and what was left — per product and per creator. The channel is compared with Skroutz and the store at the same profit per order.
The channel’s economics
What a TikTok Shop order leaves you
TikTok Shop brings orders from people who would never have searched for you. But it costs three times before it reaches your profit — and all three costs have to be in the calculation before the first product goes up.
TikTok keeps a share of every sale, which differs by period and programme. We check it under current terms every time — we do not rely on what applied last year.
The share you give creators is set by you, and it decides how many will want to promote you. Too low: nobody. Too high: sales without profit. Decided per product, based on margin.
Returns on TikTok are usually more frequent than from search — the purchase was impulsive. They go into the calculation as a percentage. And the price: the same as your store, otherwise you move your own customers to where you pay commission.
Marketplace management
TikTok Shop together with Skroutz, Shopflix and international marketplaces, in one profit-per-channel report.
Marketplace management →Social media marketer & ads expert
The content, the creators and the ads on TikTok, by the team that runs social and ads.
Social media & ads →Video marketing
Short-form video for TikTok and Reels, production designed for sales — a separate service.
See the service →Online store profitability
The profit-per-order calculation we also apply to TikTok Shop.
See the guide →New channel, old discipline
TikTok Shop is new; the calculation is not
The team works it like every marketplace: margin first, then the catalogue, then the content. Glyfada and Thessaloniki, stores and brands across Greece. The team →
For international brands entering the Greek market, TikTok Shop is one of the channels considered alongside Skroutz and Google. Gateway to Greece →
Frequently asked questions about TikTok Shop in Greece
Is TikTok Shop available in Greece?
Yes, since June 2026. Greek businesses can open a store through TikTok Shop Seller Center and sell directly inside the app, with creators promoting their products on commission. It is one of the newest channels in the Greek market, and few stores have set it up properly yet.
What is TikTok Shop and how is it different from TikTok Ads?
TikTok Ads send the user to your store. TikTok Shop completes the purchase inside the app: the product is pinned to the video or the live, the cart and the payment are TikTok’s, and the order comes to you for shipping. It has its own catalogue, its own creators and its own ads — it is a marketplace, not advertising.
Which products is it worth it for?
Products that show well on video and are bought without much thought, with a margin that carries commission and a creator’s share, and with easy shipping: beauty, home and gadgets, kids and pets, affordable fashion. For expensive or technical products that need comparison, Skroutz and Google Shopping perform better.
How much does TikTok Shop cost?
Three costs: the platform’s commission per sale, the share you give creators, and shipping with returns. The agency’s fee for setup and management is monthly and separate. The platform’s rates change by period, so we check them under current terms and put them into the calculation before the first product goes up.
Do I need creators or are my own videos enough?
Both, but creators are the reason the channel exists. Your own videos and lives build the store; creators bring the volume, because their audience trusts them and they are paid only when they sell. The share and the rules of the collaboration are set per product.
Who ships the orders?
You do, from your own stock, within the shipping times TikTok sets for your store. Delays and returns count towards the store’s rating and affect its visibility — which is why shipping rules are set up before the first order.
Do I need the same price as on my store?
It is the safest choice. A lower price on TikTok Shop moves your own customers to where you pay commission; a higher one cuts off impulse purchases. Offers inside the Shop are done with coupons and platform promotions, for a set period — not with a permanently different price.
What does TikTok Shop management by the agency include?
The numbers-based decision on which products go up, account and catalogue setup, shipping and return rules, creator selection and coordination, ads for the Shop, and a monthly report per product and per creator — at the same profit per order we measure on the other marketplaces. Video production is a separate service.
